Camelbak was looking to unveil new brand positioning work at their 2018 sales meeting. Working with past footage and assembling an urban shoot, my team of contractors created these category introductions.
Our goal with the brand video was to establish the concept of “untethered”. The belief that Camelbak allows its customers to go farther, to push themselves, and live a lifestyle that embraces a unique way of doing things. To take a path n Story o one else has taken.
Supporting this brand piece were three category-specific stories. Bike, run, and yoga.
ggcd.studio 