JC Penney: #HereIam


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Working with teams from Matt Beardsley Creative, The Hive, and Chictopia, we produced this piece for JCPenney. Working closely with writer and director Matt Beardsley, we assembled crews for 4 days of filming in Boston and LA to capture this incredibly powerful piece that highlights 3 brave women rising above societal stereotypes to achieve their dreams.

To extend the content and drive from social channels, we also created :30 takedowns for each influencer. Here’s a look at Jessamyn Stanley.