Working with Burton’s retail division, we set out to discover how customers shop for boards in store and online in both the US and Japan. This first part of the project focused on the brand needs and customer insights needed to guide the design and testing phase planned for later in the year. This multi-staged
We worked with Camelbak to help create a sub-brand around their custom printed water bottles. The project included the creation of the brand guidelines and identity system, UX of the Custom experience, and managing a marketing campaign across LinkedIN. This included a photo shoot, design, and ad management on LinkedIn, plus access to their beta video ad
ggcd.studio 