We worked with Camelbak to help create a sub-brand around their custom printed water bottles. The project included the creation of the brand guidelines and identity system, UX of the Custom experience, and managing a marketing campaign across LinkedIN. This included a photo shoot, design, and ad management on LinkedIn, plus access to their beta video ad
JC Penney’s social media spot takes a new look at body image.
Camelbak was looking to unveil new brand positioning work at their 2018 sales meeting. Working with past footage and assembling an urban shoot, my team of contractors created these category introductions. Our goal with the brand video was to establish the concept of “untethered”. The belief that Camelbak allows its customers to go farther, to
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